Benjamin Moore's 2016 Color of the Year is Simply White - OC-117. WOW, that was a complete surprise to me and I love it! Most of the walls in my lower level are painted Simply White (paired with a paneled wall area in Farrow & Ball Stone Blue) and it's a crisp, fresh white that still feels warm and looks great in both the day and evening.
In the promo video they used descriptors such as purity and honesty (wouldn't we all love more of that in our world right now?) and culminated with this thought, "Why not white?" Tell me what you think, are you as supportive of their choice as I am?